Sayonara Serena!

Due to my niggling anxieties about copy right infringement, I am in the process of changing the label over to my own name. This means from now onwards (aside from a few shoots yet to be released that were shot previously to this decision being made) SERENA van der WOODSEN will now be known as Charlotte Webb. It's a little scary being out from behind an alias but honestly I'm just not creative enough/too lazy to think of anything else that I feel like I won't start hating tomorrow. Plus let's face it, Serena is kind of a pain.
So I'll be seeing all of you who don't read this here and here.
And I can be contacted at charlotte.c.webb@hotmail.com

x

PS. Please vote for me for the General Pants Bubble Competition ( I realise it's more costume-y than fashion design but y'know close enough and maybe if I win I'll make some real fashion?)

FASHION+ AID

If you've got a sugar daddy/mumma and/or are feeling philanthropic you should come to this...

SERENA van der WOODSEN will be doing a collaboration with Kerrie Stanley Millinery for Fashion Aid.

On Saturday 11th October in the Palladium at Crown Casino the worlds of fashion and music will collide and the result will be an event unlike anything you're ever experienced.

Designers such as Tigerlily, Jason Gretch, Kerrie Stanely & Serena van der Woodsen, Peep Toe Shoes, Jayson Brunsdon, Wayne Cooper, Nicola Finetti, Bowie, Jack London, Travisty, Ed Hardy, Zu Shoes and the sensation J'Aton with strut the runway.

Aaron O'Donnell CEO of Fashion TV and his team from FTV Oceania Productions will be there to capture all the exciting moments.

FASHION AID is Dinner, Dancing, Fashion and Music.

Tickets:

Standing room only- $120.00

Seated for Dinner- $185.00

VIP Experience- $2, 500.00 per table of 10

Proudly supported by Crown Casino and helping to raise much needed funds for the Fight Cancer Foundation and the Fred Hollows Foundation - Fashion Aid is a way of doing some good and having some fun at the same time.

More Information can be found on the Fashion Aid Website.

xoxo

SERENA van der WOODSEN

Post Post

So, I'm still around. Just insanely busy with way too many things to do than there are hours to do them.

I took the plunge and got an industrial machine which is probably one of the best investments I've ever made. Plus as well as being 349588743597 times more efficient than my previous hunk o junk, it's incredibly fun to use, has it's own little motor and is probably the closest experience I'll ever have to driving a car.

SERENA van der WOODSEN has made an appearance on a few things on the web over the last little while so I thought I'd post some links:

Fash Rash

Fashion Record

2Threads

Canvas Magazine - Issue 4: The Black Issue

xoxo

SERENA van der WOODSEN

The opening of the exhibition went quite well and there was a decent turn out so that was good. The photo's came out beautifully and I think and Sarah's desired aesthetic really shone through. The window display featuring my first ever body suit will be up for the next two week (the photo exhibit a bit longer) so drop by and have a look if you're in the 'hood.


In other news I really am going to try and get my act together...I think. Friends and strangers alike have been really supportive so I think it could be worth the effort or at least a worthwhile distraction from my horrible job. At the same time I feel like I could throw it all in tomorrow...So hold onto your hats folks, you never know what could happen.

xoxo

SERENA van der WOODSEN

CANVAS MAGAZINE- The Black Issue

I can't believe I forgot about this!

See May's issue of CANVAS MAGAZINE, like, right now.


Thanks once again for the wonderful work by Sarah Banger and Nick Blair.

xoxo

SERENA van der WOODSEN

Floral Leggings

Hello,

I didn't know how else to do it, so I ended up putting the final pair of floral leggings on ebay.

They are simply the best (better than all the rest) and I wish more than anything that I could make more but the fabric simply doesn't exist.

(If anybody reading this is "in-the-know" and knows where I can get some more I'll give you my first born) 

Click here to bid

xoxo

SERENA van der WOODSEN

pppsssssssttttt!!!

Got more new fabric today and you're just going to have to take my word for it that it's pretty great stuff because baaasically I cbf uploading pictures right now. However you might be seeing it sooner rather than later in a brand new stockist in the city ^___^ ...but that's a story for a another day. 

Alternatively you'll be able to see (& buy) some at the Camberwell Market on Sunday 11th of May (Bring yer Mum):

After a few weeks  of tracing and trimming and overlocking and re-tracing and french-curves and trimming and pinning my latest leotard pattern pattern is looking like a winner, I just got a nine to fiver so I'm a bit strapped for time this week but hopefully the first few will be ready for the market. Fingers crossed.

It's been quite the week so I'm gonna go catch some z's.

xoxo

SERENA van der WOODSEN